Resumes and LinkedIn profiles often make careers look like a straight line—one step logically following the next. But in reality, most careers are more like a winding path. You don’t always see the arc until you step back and look at it with some perspective.
I started out deeply in love with the craft of software engineering. I obsessed over systems design, languages, frameworks—even the spirited arguments about tabs vs. spaces. I genuinely enjoyed building.
Over time, though, software became a means rather than the end. What the software enabled—how it shaped behavior, unlocked insights, or drove decisions—became more interesting than the code itself. That shift pulled me toward data and business.
In that world, I found myself using my engineering skills to understand how companies truly operate. Sales, marketing, customer success, executive strategy—they all work with the same data, just filtered through different goals and priorities. It was here that I stepped into management, and later, executive roles.
Now, I find myself in a new chapter—one where I’m focused on helping multiple teams and companies, not just one. Whether it’s advising a founder, shipping an MVP, building a data strategy, or integrating AI, my goal is impact—measured not just in dollars, but in clarity, momentum, and outcomes.
(Obligatory note: The views expressed here are my own, not those of any past or present employers.)